How do you prepare your validation survey?

Crafting an effective validation survey is about more than just coming up with questions. Like any scientific endeavor, its success hinges upon methodical planning and precise execution. Here's a step-by-step guide to ensure you’re adequately prepared:

1. Gather and organize your assets

• Asset collection: before diving into the survey creation, gather all the assets you want to test. This includes images, videos, text, and audio files.
• Templates to the rescue: ensure a cohesive and professional look for your survey with the use of our provided templates. These are especially handy in ensuring a uniform presentation across different asset types.
• Quantity matters: while we suggest opting for 4 distinct options per survey for clarity and brevity, our platform can accommodate up to 8.

2. Think about your target market

• Refinement is key: the sharper and more precise your target demographic, the more insightful your feedback will be. Broad audiences can dilute the specificity of feedback.
• Utilize goahead's attributes: our platform offers the ability to target based on attributes such as age, location, gender, and education. Use these to your advantage.
• Automated matching: with goahead, once you've defined your target, the platform will autonomously pair your survey with the most relevant participants.

3. Seek internal perspectives

• Valuable: think about whose opinion within your organization or network you value. Internal feedback can offer a different perspective from your target audience.
• Who to consider: this could be colleagues, supervisors, clients, or mentors. Their feedback will be separated from the primary results, ensuring clarity in analysis.

4. Prepare for an accurate introduction

• Set the stage: the introduction to your survey sets the tone. If participants aren't given a context, they might not view the content in the intended light.
• Think about this example: imagine presenting four logos that utilize the Comic Sans font. Without context, participants might view them neutrally. However, if they knew it was for a sophisticated law firm software as opposed to a children's toy brand, their feedback would undoubtedly differ.
• Clarity ensures accuracy: always make sure that your introduction gives just enough information to guide the participant, without leading or influencing their perspective.

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In summary, a validation survey isn't just a set of questions; it's a meticulously planned tool to gather actionable insights.

You can find our asset templates here.